Social Media Advertising Agency Brisbane

Social Media Advertising That Builds Demand and Fuels Growth.

Social media advertising is one of the most powerful tools available to service-based businesses when it’s done properly. At Substrate Media, we help Brisbane businesses use paid social to reach the right audiences, shape demand earlier in the buying journey, and convert attention into qualified enquiries.

Our social media ad campaigns are tailored to your goals, budget, and market — delivering the right message, on the right platform, at the right time. No hype. No vanity metrics. Just practical, performance-driven social media advertising built around commercial outcomes.

14+ years

Experience delivering digital marketing and media solutions

$20m+

Expertly managed PPC Google Ads that drive traffic, leads, and sales.

4.9 Rating

Trusted by 31 customers, proving our quality and reliability.

Why Social Media Advertising

Why Social Media Advertising Works.

Social platforms like Facebook and Instagram give businesses access to highly targeted audiences at scale, long before prospects are actively searching for your services. Done well, social media advertising allows you to:

Reach new audiences and prospects with precision targeting
Build awareness of your business and offering earlier in the decision process
Retarget high-intent prospects who didn’t contact you the first time
Lower overall cost per lead when combined with PPC search ads and SEO

The challenge isn’t access to the platforms, it’s knowing how to structure campaigns that actually generate demand and enquiries, rather than wasted spend.

Our Social Media Ads Service

We focus exclusively on paid social strategies that support real business growth, not broad, unfocused exposure.

Our social media advertising services typically include:

Paid Facebook & Instagram campaigns (Meta Ads)
Demand generation campaigns for cold audiences
Retargeting campaigns for website visitors and engaged users
Lead generation ads and conversion-focused funnels
Creative testing and optimisation to improve performance over time

Every campaign is designed around cost-efficiency, lead quality, and scalability not inflated reach or engagement numbers.

How We Approach Paid Social

A Practical, Performance-First Approach

We don’t treat social media ads as a standalone tactic. Every campaign is built around a clear commercial objective and integrated with your broader marketing activity.

Our approach typically includes:

Audience and offer alignment: We define who you should be targeting ( and why) before spending a dollar.
Creative that earns attention: Simple, clear messaging that cuts through crowded feeds without gimmicks.
Structured campaign builds: Separate prospecting, retargeting, and conversion layers, no “boosted post” chaos.
Ongoing optimisation: Continuous refinement based on real performance data, not assumptions.

The result is a social advertising program that improves over time instead of burning budget.

Is Social Media Advertising Right for Your Business?

Social media advertising works best for businesses that:

Sell services and products with a considered buying decision
Need to generate consistent enquiry volume
Want to reduce reliance on referrals alone
Are ready to measure success in leads and revenue, not likes and shares

If you’re looking for a predictable, scalable way to generate demand and enquiries, paid social can be a powerful growth channel when executed correctly.

What's in Our Social Media Advertising Service?

Strategy

We begin by understanding your business goals, target audience, and competitors. We create a tailored digital advertising strategy that meets your business objectives, and addressed your target audience and competition.

Audience Research & Targeting

We identify the demographics, interests, and behaviours of your ideal customers. This allows us to create highly targeted campaigns that reach the right people at the right time, delivering the highest ROI.

Campaign Set-up & Creative

We design and set up your ad campaigns, including compelling visuals, engaging copy, and optimized placements. Our campaigns are built to drive clicks, conversions, and engagement.

Platform Management & Execution

We handle all the technical aspects of campaign setup and management. This includes configuring ad settings, managing budgets, and launching campaigns across the most effective channels.

Optimisation

We closely monitor the performance of your campaigns, analyzing key metrics such as clicks, conversions, and impressions. Using data-driven insights, we optimize targeting, creative assets, and ad spend to maximize results.

Reporting & Insights

We provide detailed performance reporting metrics regularly through the campaign You’ll receive clear, actionable insights into what worked, what didn’t, and how we plan to improve moving forward.

Some of our valued clients

Frequently Asked Questions- FAQ’s

What is social media advertising and how is it different from Google Search Ads?

Social media advertising uses platforms like Facebook and Instagram to reach people before they actively search for your services. Unlike Google Search Ads — which capture existing demand — paid social is designed to create and shape demand, build awareness, and influence buying decisions earlier in the customer journey.
Used correctly, the two channels work best together.

Which social media platforms do you advertise on?

We primarily focus on Facebook and Instagram advertising (Meta Ads), as they offer the strongest targeting, scale, and lead-generation capabilities for most service-based businesses.
Where appropriate, we can also advise on LinkedIn or other platforms such as Pinterest, but we don’t spread budgets thinly across channels without a clear commercial reason.

Is social media advertising effective for small and medium-sized businesses?

Yes, when campaigns are structured correctly. Social media advertising is particularly effective for service businesses that need to:

Generate consistent enquiries
Reduce reliance on referrals
Reach new audiences cost-effectively

The key is realistic expectations, clear offers, and disciplined campaign structure, not boosted posts or generic brand ads.

What is retargeting and how does it work on social media?

Retargeting allows you to show ads to people who have already interacted with your business, such as website visitors, video viewers, or previous leads.
On social media, retargeting is one of the most cost-effective ways to increase conversions, improve lead quality, and avoid wasting budget on cold audiences alone.

How do you target the right people with social media ads?

We combine platform targeting tools with real commercial logic. This includes:

Demographic and interest-based targeting
Behaviour and engagement signals
Retargeting high-intent audiences
Excluding low-value or irrelevant users

Targeting is refined over time based on performance data, not assumptions.

How do you measure success from social media advertising?

We measure success using commercial outcomes, not vanity metrics. Depending on your goals, this may include:

Cost per lead
Lead quality
Conversion rates
Volume and consistency of enquiries

Reach and engagement matter only if they support these outcomes.

What budget do I need for social media advertising?

There’s no single “right” budget, but most service-based businesses need to spend at least $1,000/month to generate meaningful data and consistent lead flow.
We’ll help you set a realistic starting budget, then increase spend only when performance justifies it, not before.

How is Substrate Media’s approach to social media advertising different from other agencies?

We don’t sell hype, over-complicated funnels, or creative for creativity’s sake.
Our approach is:

Commercially grounded
Performance-led
Cost-conscious
Honest about what will and won’t work

We focus on building repeatable, measurable growth, not short-term spikes or inflated reports.

Our Other Services

SEO

Search Engine Optimisation (SEO) helps get your business toward the top of Google search results. It works by ensuring your website is set up to rank ahead of your competitors on Google when potential clients come searching for your services. It can deliver highly profitable, long-term growth for your business.

Google Ads

Looking for more high-quality leads? Google Ads, also known as pay-per-click (PPC), uses paid advertisements to appear at the top of Google search engine results pages. It can be one the fastest and most profitable ways to generate new clients for your business.

Content Marketing

Content marketing is a cost-effective way to grow your brand, stay connected to your customers and increase organic (free!) traffic to your website. it It helps build trust, boosts your online visibility, and helps stay connected with clients, complementing your Google Ads and SEO strategies to deliver long-term growth.

The 2X Value Promise

20% Cheaper. Don't Pay Till The Campaign Profits

We guarantee two things to our clients:

Our service will be at least 20% cheaper than your last agency
We won’t charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.