Google Ads Agency Brisbane
Done-For-You Google Ads, Built With Strategy and Precision.
Looking for high-quality leads without the guesswork? We build and manage Google Ads campaigns that do more than drive clicks, they bring in real clients. At Substrate, we specialise in performance-driven PPC programs for small and medium-sized service and trade-related businesses. Our campaigns are tailored to your goals, built with precision, and constantly optimised for return.
Google Ads puts your business at the top of the search results — right when your ideal clients are looking for your help. Done right, it’s one of the fastest, most cost-effective ways to grow your pipeline.
14+ years
Experience delivering digital marketing and media solutions
$20m+
Expertly managed PPC Google Ads that drive traffic, leads, and sales.
4.9 Rating
Trusted by 31 customers, proving our quality and reliability.
Why Google Ads?
Get in Front of the Right People.
Right When They’re Ready.
Google Ads puts your business at the top of Google exactly when high-intent clients are searching for your service. It’s targeted, measurable, and fast, which means no wasted spend and no waiting around for results. Unlike traditional advertising, Google Ads captures demand in real time. You’re not pushing messages out and hoping someone bites, you’re showing up when people are already looking to buy.
Expert Google Ads Management for Small and Medium Businesses in Brisbane
Google Ads is one of the most powerful ways to attract high-value leads and grow your brand presence, but only when it’s done right.
For Brisbane-based service businesses like financial advisors, accountants, physios, and insurance brokers, a well-structured campaign can be the difference between consistent new client growth and wasted budget. And it’s an excellent solution for trades especially those offering niche services or responding to urgent needs.
Success doesn’t come from just “running ads.” It comes from strategic targeting, sharp messaging, disciplined budget control, and continuous optimization, all tailored to your commercial goals.
The Keys for Google Ads Success
Keyword Targeting & Search Intent
Choosing the right keywords is critical to ensuring your ads appear in front of the right audience. A well-optimized Google Ads campaign targets high-intent keywords—those used by potential clients actively searching for your services. For example, a podiatrist in Brisbane might target “best podiatrist near me” rather than broad terms like “foot care.” By understanding search intent, we ensure your ads reach people who are ready to take action.
Ad Copy & Landing Page Intent
Even with the right keywords, your ads need compelling, persuasive copy that drives clicks. We craft ad copy that highlights your unique value proposition while ensuring consistency between your ads and landing pages. A high-converting landing page should be fast-loading, mobile-friendly, and feature clear calls-to-action (CTAs). Whether you’re an insurance broker or an optometrist, your landing page must immediately communicate trust and encourage conversions.
Smart Budgeting & Bid Strategy
Without careful budget management, Google Ads can become expensive fast. We implement data-driven bid strategies to maximize your return on investment (ROI). Whether it's manual CPC (cost-per-click) adjustments or automated bidding strategies, we ensure every dollar is working to drive real leads, not just clicks.
Performance Tracking & Continuous Optimisation
The key to long-term success with Google Ads is ongoing monitoring and optimization. We analyze metrics like click-through rate (CTR), conversion rate, and cost per lead to fine-tune campaigns. Regular A/B testing ensures we continuously improve performance, delivering better results over time.
What's in our Google Ads Management Service?
Strategy
We make sure your Google Ads strategy is targeting the right customers so you can maximise your return on investment (ROI).
Setup
We set up your Google Ads program so that it will perform efficiently and effectively to deliver you leads.
Optimisation
We regularly review your Google Ads program to ensure it is working to deliver leads profitability.
ROI Analysis
We are committed to ensuring your Google Ads investment is returning a real return on investment (ROI). We will report your program ROI regularly.
Performance Reporting
We provide regular reporting so you can review how the program is performing.
Our Guarantee
We guarantee the performance of our Google Ads programs - it delivers leads or we don't get paid!
Some of our valued clients
Our Other Services
SEO
Search Engine Optimisation (SEO) helps get your business toward the top of Google search results. It works by ensuring your website is set up to rank ahead of your competitors on Google when potential clients come searching for your services. It can deliver highly profitable, long-term growth for your business.
Social Media Advertising
Are you ready to drive more efficient growth in your business? Reaching new audiences, shaping demand, or increasing lead volume? Social media advertising helps you reach the right people earlier in their decision journey, build intent, and convert attention into qualified leads that support sustainable growth.
Content Marketing
Content marketing is a cost-effective way to grow your brand, stay connected to your customers and increase organic (free!) traffic to your website. It helps build trust, boosts your online visibility, and helps stay connected with clients, complementing your Google Ads and SEO strategies to deliver long-term growth.
Frequently Asked Questions- FAQ’s
How much should a small business spend on Google Ads each month?
What’s the difference between Google Search Ads and Google Display Ads?
Search Ads show up when someone types in keywords like “Brisbane insurance broker.” Display Ads appear across websites your target audience browses. We help you choose what actually drives leads.
How quickly will I see results from Google Ads?
You can start seeing leads in as little as a few days, but true performance builds over 2–4 weeks as we refine targeting, copy, and bidding strategies.
What makes your approach to Google Ads different from other agencies?
We cut out the overhead and focus on getting you results. No bloated retainers or meaningless reports, just high-performing campaigns managed by experts with a commercial focus.
Do you guarantee results from your Google Ads service?
Yes. We offer performance-based pricing so you don’t pay until you get results. That’s how confident we are in our work.
Can Google Ads work for service businesses in niche industries?
Absolutely. We’ve delivered strong ROI for financial planners, health clinics, consultants, trade material suppliers and more. Niche industries can deliver especially good ROI where intent signals are high, conversion rates are good and there is relatively low competition.
Why are my current Google Ads not working?
Common reasons include poor targeting, bad landing pages, or agency neglect. We audit and fix campaigns to unlock actual performance.
Is Google Ads better than SEO for my business?
Google Ads delivers faster results, ideal for short term lead generation. SEO is a long-term investment but usually delivers a better ROI. The best strategy often combines both, our team can help you balance them for the best overall performance.
The 2X Value Promise
20% Cheaper. Don't Pay Till The Campaign Profits
We guarantee two things to our clients:
- Our service will be at least 20% cheaper than your last agency.
- We won’t charge a cent for our work until your media campaign generates enough revenue to cover both ad spend and our fees.
No Fluff. No excuses. Just simple, commercial results.
Blogs/ News
Law Firm PPC Turnaround
How disciplined optimisation doubled lead volume and cut acquisition costs in a competitive legal market. The Client Our client is
Physio & Pilates Clinic — Google Ads Turnaround
How clearer targeting and smarter optimisation unlocked major growth in a competitive PPC landscape The Client Our client is a
Half Price Timber & Decking Case Study
Why Digital Campaigns Underperform — Lessons From Fixing a Fragmented Ad Account If you’ve ever looked at your digital marketing
Digital Marketing Not Working?
Let's Get That Fixed.
Free 60-min Strategy Session (valued at $500)
What You'll Walk Away With:
- A personalised review of your current marketing strategy
- ROI and lead-gen performance insights
- Clarity on what’s working, what’s wasting money, and what to fix
- A lean, commercial marketing roadmap you can actually use
- Honest answers to your biggest marketing questions
